April 26th, 2012

Chronic Marketer Followup

Posted in Business, Web by Rob

So Brad Gosse’s book Chronic Marketer launched last Friday, and it’s doing really well.

He met his goal of being #1 on Amazon in several relevant categories (Business & Investing, Web Marketing, etc), and I saw his rank go as high as #48 overall in all books.

I think he achieved this success because he spent a lot of time marketing and connecting with people during his pre-launch. He also has a decent fanbase, and many people were in his corner helping him out to ensure launch day was a big success.

I’m not sure exactly how many copies were sold (or if Brad will release those details…), but I’m sure everyone would consider this a very successful launch, especially for his first “real” book. Also, he did it all himself. The book is self-published through CreateSpace, so he didn’t have the backing of a big publisher to help with advertising and promotions. This just goes to show how creative and effective Brad is at self-marketing and branding.

Congratulations, Brad on a successful book launch! If you haven’t picked up your copy yet, you definitely should.

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